This week, we are pleased to introduce you Athena New York, a favorite brand among ATRENA store staff.

The HAT Collection is made of high quality materials, featuring a creative design of delicate lace motifs that are the “icon” of Athena New York HATs.

Please try on these hats, which are in a sense “unchanging” and always “new”, at ATRENA stores!

Where to buy:

Miyagi Prefecture | Hat Specialty Store ATRENA Izumi Park Town TAPIO


Address: Izumi Park Town TAPIO 2F, 6-5-1 Teraoka, Izumi-ku, Sendai-shi, Miyagi Prefecture, 981-3204

TEL: 022-378-1090

Business hours: 10:00~20:00




ATRENA Sendai Izumi Park Town Store


Tokyo | Hat Specialty Store ATRENA Kitasenju Marui


Address: 2F Kitasenju Marui, Senju Mildis I, 3-92 Senju, Adachi-ku, Tokyo, 120-8501

TEL: 03-4376-6966

Business hours: 10:30~20:30


ATRENA 北千住マルイ店

 ATRENA 北千住マルイ店-2



ATRENA Kitasenju Marui Store


Tokyo | Hat Specialty Store ATRENA KAMEIDO CLOCK Store

Address: 6-31-6 Kameido, Koto-ku, Tokyo

KAMEIDO CLOCK 1F, 136-0071

TEL: 03-5875-0882

Business hours: 10:00~21:00



ATRENA カメイドクロック店

ATRENA カメイドクロック店-2 




・ATRENA Kameido Clock Store


Tokyo | Hat Specialty Store ATRENA Granduo Tachikawa


Address: Granduo Tachikawa 1F, 3-2-1 Shibasaki-cho, Tachikawa-shi, Tokyo, 190-8554

TEL: 042-540-2122 (for Granduo Tachikawa Daily Parts)

Business hours: 10:00~21:00


ATRENA グランデュオ立川店 ATRENA グランデュオ立川店-2 



  ・ATRENA Granduo Tachikawa             


Athena New York……

The brand is created by Yuko Ota, a true "milliner" who is now few in number. (Milliner is a professional women's hat maker that handles everything from design and production to sales.)                  


Brand History

Athena New York was launched as a hat brand in New York in the spring/summer of 1996 and has been selling since then at hat specialty stores and select stores in New York. The brand has been well received mainly for its custom-ordered hats in Soho, Upper East Side, and other special stores. It has created a wide range of hats such as hats for vacation and fall/winter cocktail hats. After returning to Japan in the spring of 2004, Athena has been presenting new products at famous select shops and major department stores every season, and its signature hats, Risako and Kimberly, have become very popular. More than 20 years have passed since the birth of the brand, and Athena New York still aims at being the brand that evolves with each season, cherishing the unique world view Athena New York started from its initial small atelier.


 Brand Policy

Athena New York's designs are often inspired by flowers, fruits, and landscapes, and are full of natural, simple, yet sophisticated charm.

Athena New York's hats, which are elaborate not only in respect of design but also materials used and comfort, were featured in The New York Times in 1997.  The company attaches great importance to wearability, fashion, and practicality.


Next time, we will introduce a men's brand.